Free shipping. Nearly everyone expects it these days. But should they? As consumers, have we lost our perspective on what normal and reasonable costs are? And when is free shipping exactly the wrong reason for making a purchase decision?
Month: February 2016
What Do We Mean By "All Natural Soap"?
Natural soap means all ingredients are derived from plants. That’s the standard we use when calling our own soap “all natural.” We also define our soap as herbal, and in defining what natural soap is, we also define what it’s not. It’s definitely not what the body-care industry calls “natural” on the labels of products containing synthetic fragrances, synthetic colorants, and synthetic preservatives. It’s no surprise, though, that “natural” is one of the most deceptively used terms in Read more […]