How to Market Your Soap – Pieces of the Plan

It’s good to remember that the spark of most businesses is intuition. It’s also good to remember that what drives the creation and growth of businesses – ambition, passion, diligence –  are intangibles. The non-solid nature of business is why it’s important to control, plan, and quantify all the aspects we can. Planning for Everything Business plans are indispensable and a must. Marketing plans – entirely separate from business plans – are also a must. The ways in which marketing plans Read more […]

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Marketing Your Soap – How to Market to Stores

Selling your soap online has its own unique challenges, as does selling at farmer’s markets. Selling to retail stores might be the most challenging, because you have two sets of customers, the store itself and the store’s customers. Store buyers are busy. Make that the first assumption of your marketing. They’re busy managing the products they already have and usually don’t have time to explore new products. There’s a strong tendency to stick with what works, what’s already selling.  It’s Read more […]

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In Case It's Not Clear – Cold Pressed vs. Cold Processed

This is a topic that’s easy to forget. Then someone asks on the phone, or uses one word when they mean another. Or it might show up as a recent search on our website. Cold-processed base oils.  Cold-pressed bar soap. They sound almost right. But they’re not.  It’s oils that are cold-pressed, soap that is cold processed. It makes sense when someone explains, but the distinction is easy to lose, mostly because if you’re not in the business of making soap or producing vegetable oils, the words Read more […]

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Marketing Your Soap – The Big Picture

Starting a business, or expanding an existing one, takes a lot of work. There is always something to do, and the list of things can seem endless. Who Do You Want to Be? Which is why the first step in marketing your soap is not what many might think. The first step doesn’t involve diving in and doing things. You need a plan, not just a business plan, but a marketing one. And before you have a plan, you need to have a vision, a big picture. Before you develop marketing materials and sales strategies, Read more […]

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Herbal Soap – the Perfect Fit for Sensitive Skin

It’s not the first time we’ve heard this question: “I have sensitive skin and can’t use regular soap. Can I use Botanie’s organic herbal soap?” Imagine Skincare Products That Cared for the Skin Chances are the caller who asked the question didn’t mean real soap when she said “regular.” She meant soap generically, and most likely the skin detergents shaped and labeled to look like real soap. The reason our caller can’t use synthetic versions of soap is because they are, by definition, Read more […]

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