So, you’ve ordered your own white-labeled Botanie Soap, designed especially with you in mind– now it’s time to sell the product! Selling the bulk of your product may not be the hardest part; sometimes, it’s the extras that can be left lingering! Luckily, Botanie soaps are long-lasting and if you’re left with a scant few bars after the busy holiday season, you may be wondering how to sell your extra inventory. Here are ten ways to sell an extra bar of soap to both new and returning customers this new year.
1- Offer “Mystery” Soap Boxes
Intrigue your customers with a special surprise! Mystery boxes are a great way to sell extra inventory, including that extra bar of soap you have. Whether you have an online shop or a brick-and-mortar store, you can wrap these bars up and label them as mystery scents.
2- Provide an Incentive or Special
Another great way to sell an extra bar of soap is to offer a gift (monetary or physical) with the customer’s purchase. For example, for every $25 worth of soap purchased, your customer receives $5 off their next purchase. Plus, you can make the special specific to the soap products that you’re looking to sell.
3- Drop the Product Price
Of course, one of the easiest ways to sell your extra soap is to offer it at a discounted price. Whether it’s 50% off, buy one get one free, or another offer, your customers are sure to buy up that extra inventory. Dropping the price doesn’t necessarily mean lost money, either, given how much the average bar sells for. Make sure to advertise the price drop in-store and/or online!
4- Sell Some ‘Scrappy’ Soap
Take it from the team at Botanie, sometimes you just need to market your extra soap as scraps. For example, we offer one pound of mixed blends and sizes of soap on our website to sell extra products. In this case, the more you buy, the more you save! You can do the same; repurpose and repackage your extra soap to sell the scraps.
5- Give Out Free Samples
Sometimes the best way to sell a product is to give it away for free! You can cut up a bar of soap into sample sizes to entice customers into purchasing the full-sized product. Plus, it’s a great way for folks to try the product before they commit to buying. At Botanie, we offer sample sets, complete with free shipping. You can check them out here.
6- Set Up a Shopify Store
If you don’t already have an online store, now’s the perfect time to set up a Shopify store to sell your extra soap products. You can easily upload the items you have for sale, write descriptions and share links on social media to spread the word and start generating sales. It’s never been easier to sell that extra bar of soap!
7- Bundle Complementary Products
Bundling products together is another great way to sell a package deal, including that extra bar of soap! Whether it’s a scent that wasn’t quite as popular or it’s a bar size that’s a bit too big or too small to sell on its own, simply bundle it with another product or two. With a bundle, you have the option of discounting the second product or you can actually drive the price up to account for the extras.
8- Remarket Your Soap
Another way to sell an extra bar of soap is to simply remarket it. You can do this without overhauling your packaging; it can be as easy as rewriting your website copy or including other benefits of using this particular soap. Remember, Botanie Soap is colored with organic herbs and plant-derived products. And our products contain no parabens. Share this information with your customers!
9- Partner with Local Businesses
Partnering with local businesses is an excellent way to spread the word and connect with others who may be looking for a product like yours. You can offer incentives to shop at each other’s stores, or you can bundle items if you sell similar products. People especially love to support businesses that support each other!
10- Create a Contest
If you want to get creative about selling that last bar of soap, create a fun contest for your customers to participate in. Much like #2 on this list, you can offer up the chance to win a prize if a customer purchases a specific product (in this case, the soap bars you’re looking to sell!). You can even have people earn extra entries if they post about the contest on social media– this way, you’ll get some free advertising out of it too!