Starting An Online Soap Business Step By Step

Selling soap online can be a fun, fulfilling, and financially beneficial business adventure. However, there are necessary steps each soap seller must take in order to run a successful business. From licensing to packaging and personal to professional branding, checking off the steps to launch your business can be an incredibly rewarding experience!

How to Start an Online Soap Selling Business

While selling soap online does not require a specific certificate or license, there are still steps you need to take before selling soap online. These steps further prove your soap selling business is both safe and legitimate. 

Before you begin selling soap, you will want to check with your local and national laws. For some states, business owners require a permit to sell goods or services. It’s a good idea to familiarize yourself with your state’s laws in order to avoid any penalties. Especially in the case of a soap selling business, you will want to read up on the rules concerning the sale of cosmetics and personal care products. Take note of your verbiage use online and how you describe the product and its features. If you need any language about frequently asked questions, feel free to take them directly from the Botanie Soap website.

Bar Soap vs Liquid Soap

Starting a soap business

During this time you’ll want to consider whether or not you’re going to sell bar soap or liquid soap. Bar soaps tend to last longer since the user has a good grasp on how much of the product they are using, unlike liquid soap. It is also easy to package and simple to ship, as 4 ounce Botanie bar soaps are rectangular in shape. One common concern you might hear from customers is that bar soaps are more drying. You can easily dispel this notion, because our bar soaps carefully balance the fatty acids to maximize the bar’s hardness, lather quality, and moisturizing ability. Another way to give your customers confidence is to familiarize yourself with the ingredient lists for each product in your line.

As mentioned, people can overuse liquid soap more often than bar soap. Its consistency makes it easy to overpour which means the customer will typically finish a liquid soap before a bar soap. You’ll need to determine the best packaging option for your liquid soap, while bar soaps, on the other hand, are often packaged in recycled paper boxes. However, liquid soap can be more attractive for some customers. There are benefits and different perceptions to each type of soap, and it is smart to weigh your options. 

Setting Up An Online Soap Business

In 2021, your branding must attract, speak to, and maintain a certain audience. With thousands of others retailers selling in the same niche as you, you will need to work hard to define your brand and what it stands for.

In order to support your online business and brand, you’ll need a digital presence. If you’re going to start an online soap business, we suggest investing in a website or eCommerce platform. While there are many platforms to choose from, we’ve narrowed down the best website builders for soap business owners.

Your website or online shop needs to speak and cater to your targeted audience. Consider the colors, verbiage, navigation, and layout of your home, landing, and product pages. While these considerations may seem like insignificant details, they are all a part of the building blocks that eventually build your online brand.

User experience is something you will want to keep top of mind when creating your online presence and writing for your website. In short, use experience essentially describes your website’s ease of use for each visitor. Are the scents clearly stated? Does the user know where to go shopping? Are they aware of vital information like return policies? Do they know where to go to contact you or the business? At the end of the day, there are hundreds if not thousands of soap sellers online, and if you make your user experience hard or inconvenient, your customer is going to shop elsewhere. 

Select Scents For Your Soap Shop

Soap business

You can not select products for your shop without trying and testing each one yourself. Our Botanie Soap sample sets allow you to easily test out different products and scents so you can pick the best for your brand and your customers. 

Once you’ve received your sample set, you can select which scents you would like to purchase and include them in your soap shop. Before purchasing a large quantity of your selected soap, it’s a good idea to consider the following:

  • Who are your ideal customers? Different people might prefer different scents and colors.
  • Do you sell other items as well? For example, if you also sell flip flops and beachwear, you might choose to sell soaps with floral, summer-like scents.
  • Is your brand represented by specific colors? If your brand is all neutral colors, you might want to sell products that stick to that scheme (or not – there’s a huge variety of options here!).

You may also want to consider the quantity of your inventory by asking yourself the following:

  • Do you have existing customers? If so, you might be able to sell soap more quickly.
  • How much room do you have in your home or office to store soap? Running a business from your home can limit the amount of inventory you have. 
  • How much do you want to invest in your business? Deciding how much money you want to spend to start your business will have an impact on how much soap you buy.

Selling Your Products

So you’ve considered the formation of your business, the type of soap you’d like to sell, its packaging, and your digital branding. Now it’s time to put the pieces together and sell your soaps! With a cohesive and thoughtful digital marketing plan and a beautiful website in place, it’s time to put your best foot forward and launch your online soap business!