How to Set Up a Shopify Store

Shopify Website Homepage

There are many ways you can successfully sell whitelabeled Botanie Soap, but selling online is one of the simplest and most effective ways. Not only can you run your online soap business completely out of your home, but you can also tap into a nearly unlimited number of customers since it allows you to sell all over your country and even the world. When it comes to setting up your online business, there are many options, such as building your own website, selling on Amazon or using a website building Read more […]

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Why You Should Add Seasonal Products to Your Online Store

Pumpkins

At Botanie Soap, our products are very consistent and allow for our white-label customers to customize their product offerings in a way that complements their brand. One of our most popular products, however, is a seasonal scent – pumpkin spice! Our white-label customers love our pumpkin spice soap because it allows them to add a seasonal option to their product offerings just in time for the holiday season. Offering a specialty product, such as a seasonal flavor, scent or color, for a limited Read more […]

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How to Get Return Customers

Facebook on desktop computer

Acquiring a new customer can be extremely expensive and time consuming. From awareness to purchase, the new customer journey is long and difficult. This is why it is so important to keep your existing customers happy and coming back purchase after purchase. While a great product is one way to get return customers, there are many other ways you can stay front of mind for your best customers and encourage them to choose your product over your competitors’. Send Follow Up Emails Email marketing Read more […]

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Why Essential and Carrier Oils are a Good Combination

  Soapmaking lives in a space between science and art. Some aspects rely on chemistry and math, others on touch and intuition. When science and art get mixed up, it’s possible to apply mathematical standards to intuitive problems, or the other way around, and the discussions that follow can miss the point. It can be hard, for instance, to find agreement on the differences between essential and fragrance oils. The same difficulty can be true for essentials and absolutes. To add to the Read more […]

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Our New Website

We hope you find our new website easy to use! We have put together the following tips to help you find what you’re looking for. All products – a list of all Botanie Soap’s products. If you are trying to find something you’ve ordered in the past, the ALL PRODUCTS page is where you can find it. Main and top navigation (header) Above you will see a screenshot of the top of the website with the main navigation (header). CUSTOM LABEL SOAP takes you to a page that explains the two options customers Read more […]

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Private Label Insight – Don't Give Your Secret Away

We run across the evidence pretty frequently, customers using product photos and descriptions verbatim from our website. If they ever ask, we advise against it. Strongly. Not that we don’t understand the reasoning behind using what we have. It makes perfect sense to use our pictures, our descriptions, and our viewpoints. Content development is time consuming, labor intensive, and it’s second nature to very few. On the other hand, Botanie content – photos and words – is all right there. There’s Read more […]

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Superfatting and Trace – The Yin and Yang of Soapmaking

Superfatting and trace. You hear the terms all the time in soapmaking. They’re both important to the process and they’re both the subjects of questions we hear frequently. Seen individually, they’re completely different. One is rooted in numbers – percentages and measured amounts – while the other is highly subjective. One can be illustrated in a numerical grid and the other you really need to see to understand. Together they represent the essence of soapmaking, the yin and yang. Some aspects Read more […]

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How to Scent Your Liquid Soap

We’ve been where you are. We’ve found ourselves wondering how to get the scent just right when starting with our unscented liquid soap. It helps if you have a background in soapmaking, but if your background is in bar soap, you’ll discover the blend specifics aren’t the same. It also helps to remember that liquid soap is simply different from bar soap, and it’s different in enough ways that approaching it the same as bar soap will wind up wasting you time, whether through missteps or wrong assumptions. Read more […]

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How to Market Your Soap – Pieces of the Plan

It’s good to remember that the spark of most businesses is intuition. It’s also good to remember that what drives the creation and growth of businesses – ambition, passion, diligence –  are intangibles. The non-solid nature of business is why it’s important to control, plan, and quantify all the aspects we can. Planning for Everything Business plans are indispensable and a must. Marketing plans – entirely separate from business plans – are also a must. The ways in which marketing plans Read more […]

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Marketing Your Soap – How to Market to Stores

Selling your soap online has its own unique challenges, as does selling at farmer’s markets. Selling to retail stores might be the most challenging, because you have two sets of customers, the store itself and the store’s customers. Store buyers are busy. Make that the first assumption of your marketing. They’re busy managing the products they already have and usually don’t have time to explore new products. There’s a strong tendency to stick with what works, what’s already selling.  It’s Read more […]

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