How to Market Your Soap to Stores

Small Business

Selling your soap online has its own unique challenges, as does selling at farmer’s markets. Selling to retail stores might be the most challenging because you have two sets of customers, the store itself and the store’s customers. Store buyers are busy. Make that the first assumption of your marketing. They’re busy managing the products they already have and usually don’t have time to explore new products. There’s a strong tendency to stick with what works, what’s …

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No More Big Colored Chunks: Looking Great With Natural Soap Colors

Picture, for a moment, semi-transparent bar soaps with big colored chunks in the middle. There’s a chance you’ve been given soap like this as a present. There’s a further chance the reason for the gift was your affection for a natural soap. You’ve probably guessed. Almost none of these soaps are natural. No More Big Colored Chunks? Colorants are always an issue with soap. In truly natural soap, colors are derived from natural sources: herbs, plant extracts, and clays. …

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What People are Saying About Foaming Liquid Soap

  If you’ve looked around the soap aisles, you’ve noticed that foaming soap is more expensive than simple liquid soap. The very thing that makes liquid soap foam – the pump dispenser – is what makes it more expensive. Beyond the Sticker Price Take a second, though, and you might discover this is a time to look beyond sticker price to overall value and cost. Foaming soap hasn’t been around as long as liquid soap, and certainly not as long as bar soap, …

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Four Simple Ways to Package Your Soap

Making your own bar soap – or making a purchase from us – can be a great first step into the world of organic soap. But it’s only the first. The next step is deciding how to package and present your soaps. This can be an intimidating step, with so many possibilities out there, many of them requiring skills not everyone has. But it doesn’t have to be intimidating. There are helpful videos and tutorials on the web, and to get you started, we have four simple, eye-catching suggestions to consider.

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Private Label Insight: Don’t Give Your Secret Away

White Label Soap

We run across the evidence pretty frequently, customers using product photos and descriptions verbatim from our website for their private label products. If they ever ask, we advise against it. Strongly. Not that we don’t understand the reasoning behind using what we have. It makes perfect sense to use our pictures, our descriptions and our viewpoints. Content development is time-consuming, labor-intensive and it’s second nature to very few. On the other hand, Botanie …

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