Superfatting and Trace – The Yin and Yang of Soapmaking

Superfatting and trace. You hear the terms all the time in soapmaking. They’re both important to the process and they’re both the subjects of questions we hear frequently. Seen individually, they’re completely different. One is rooted in numbers – percentages and measured amounts – while the other is highly subjective. One can be illustrated in a numerical grid and the other you really need to see to understand. Together they represent the essence of soapmaking, the yin …

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How to Scent Your Liquid Soap

We’ve been where you are. We’ve found ourselves wondering how to get the scent just right when starting with our unscented liquid soap. It helps if you have a background in soapmaking, but if your background is in bar soap, you’ll discover the blend specifics aren’t the same. It also helps to remember that liquid soap is simply different from bar soap, and it’s different in enough ways that approaching it the same as bar soap will wind up wasting you time, whether through …

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How to Market Your Soap – Pieces of the Plan

It’s good to remember that the spark of most businesses is intuition. It’s also good to remember that what drives the creation and growth of businesses – ambition, passion, diligence –  are intangibles. The non-solid nature of business is why it’s important to control, plan, and quantify all the aspects we can. Planning for Everything Business plans are indispensable and a must. Marketing plans – entirely separate from business plans – are also a must. The ways …

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Marketing Your Soap – How to Market to Stores

Selling your soap online has its own unique challenges, as does selling at farmer’s markets. Selling to retail stores might be the most challenging, because you have two sets of customers, the store itself and the store’s customers. Store buyers are busy. Make that the first assumption of your marketing. They’re busy managing the products they already have and usually don’t have time to explore new products. There’s a strong tendency to stick with what works, what’s …

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Marketing Your Soap – The Big Picture

Starting a business, or expanding an existing one, takes a lot of work. There is always something to do, and the list of things can seem endless. Who Do You Want to Be? Which is why the first step in marketing your soap is not what many might think. The first step doesn’t involve diving in and doing things. You need a plan, not just a business plan, but a marketing one. And before you have a plan, you need to have a vision, a big picture. Before you develop marketing materials …

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