Category for soap-business oriented blogs.
Sometimes signs are obvious, such as customers telling us that more and more men are buying their soap. Sometimes they’re more subtle, 1-oz organic bars taking off in sales due to the influx of VRBOs and Airbnb’s into the rental market. And sometimes signs are waiting for a change in perspective, a chance to connect the dots and be seen. How Things Were This is one of those last examples, signs as dots to be connected. The face of the organic soap buyer is changing. Once, …
Price. It’s one of the most common questions we hear from business owners. Whether they are just starting out or evaluating their business. Depending on which you are the most typical questions are “What should I charge?” or “Am I charging the right price?” Here are our thoughts. It Depends We’d love to have a rock-solid answer that would be perfect in all situations. But we don’t. We do have a great working price, based on production costs and shipping with consideration …
This question has stumped a surprising number of people: What is sodium palmate? End the question with sodium cocoate or sodium olivate, and the circle of questions widens. Guesses and assumptions have been interesting. Most people don’t want it because of a lack of understanding. The truth is, sodium palmate is simply another name for something most folks are much more familiar with: palm oil, specifically palm oil that’s been saponified into soap. Sodium palmate isn’t just …
It’s everywhere. Depending on season and conditions, fragrance can tell us what’s in bloom or what part of town we’re in. The problem is, fragrance and scent are more than just powerful triggers of memory. When they’re synthetically derived, they’re also the source of short-term irritation and long-term health problems. In fact, throughout the skincare and scented products industries, synthetic and artificial fragrances have become the new secondhand smoke, not just affecting …
Guilt is big in marketing. Just as cable TV ads will suggest you’re being selfish for not buying more insurance to cover “final expenses,” big soap companies will accuse you of not loving your family if you don’t buy the right product to protect them from the “germs” and illness in the world. We’re not in the insurance business, but we can tell you there is no one skincare product to make your family bullet-proof. There are products advertised as doing just that, but the …
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