Category for soap-business oriented blogs.
It’s everywhere. Depending on season and conditions, fragrance can tell us what’s in bloom or what part of town we’re in. The problem is, fragrance and scent are more than just powerful triggers of memory. When they’re synthetically derived, they’re also the source of short-term irritation and long-term health problems. In fact, throughout the skincare and scented products industries, synthetic and artificial fragrances have become the new secondhand smoke, not just affecting …
Guilt is big in marketing. Just as cable TV ads will suggest you’re being selfish for not buying more insurance to cover “final expenses,” big soap companies will accuse you of not loving your family if you don’t buy the right product to protect them from the “germs” and illness in the world. We’re not in the insurance business, but we can tell you there is no one skincare product to make your family bullet-proof. There are products advertised as doing just that, but the …
The benefit of staying in touch with our customers as we do is we’re hearing about it now. Customers are retooling their marketing and rethinking the blends they carry based on the changes they’re seeing in sales. And the change that is happening now is the entrance into the market of men.
If you’re just starting out, or you’re reevaluating your soap business, there are certain questions you can’t avoid. Depending on which of these two you are, the most basic of questions can be asked a couple of ways: “What should I charge?” or “Am I charging the right price?” It Depends We’d love to have a rock-solid answer that would be perfect in all situations. But we don’t. We do have a great working price, based on product costs and shipping with consideration given …
The sales of organic products – from beef to produce to soap – have been growing by double-digit percentages every year for over a decade. Projections have that trend continuing globally at least until 2020. Which is why so many producers who don’t actually make organic products want to look like they do. When asked by customers about using the word organic on their labeling, we’ve always had a fairly simple response. If you’re playing by the rules – as we do – …
Is there a difference between lye and soap base? I see that (...)
hi, can i add both essential oils and natural fragrance oil (...)
I would counsel not to allow others' ignorance get in the (...)