Looking Organic Isn’t So Easy Anymore

The sales of organic products – from beef to produce to soap – have been growing by double-digit percentages every year for over a decade. Projections have that trend continuing globally at least until 2020. Which is why so many producers who don’t actually make organic products want to look like they do. When asked by customers about using the word organic on their labeling, we’ve always had a fairly simple response. If you’re playing by the rules – as we do – …

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How to Be Part of Palm Oil’s Sustainable Future

It’s been in the news for years. We’ve written several blogs, including one explaining why we use it and the most recent explaining why it’s no longer enough to “just say no” to palm oil produced on Indonesia and Malaysian plantations. We’ve worked with international NGO’s, including the Roundtable on Sustainable Palm Oil (RSPO), to establish connections between issue-oriented groups and small companies working toward the same goal. Concern from Beyond Borders  For America and …

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Tracking the Source of Vitamin E

Some products don’t have a lot of luck. Despite its healthful properties, and its longevity of use, Vitamin E has experienced a lot of public relations problems. Just over 10 years ago, news sources were reporting that Vitamin E did nothing positive, and in fact, “increased the risk of dying.” After the increased heart attack rumors were disproven, the next major report declared Vitamin E to be of no positive value – if not harmful still generally useless. A later …

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Marketing Your Soap – The Big Picture

Starting a business, or expanding an existing one, takes a lot of work. There is always something to do, and the list of things can seem endless. Who Do You Want to Be? Which is why the first step in marketing your soap is not what many might think. The first step doesn’t involve diving in and doing things. You need a plan, not just a business plan, but a marketing one. And before you have a plan, you need to have a vision, a big picture. Before you develop marketing materials …

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