Five Unique Ways to Package and Market Pumpkin Spice Soap

If you sell white-labeled Botanie Soap, you likely sell a consistent, branded variety of our scents. During the fall, however, we offer a limited-time seasonal scent – pumpkin spice! Our goal with this product is to help you enhance your product line, excite your customers and sell more soap! While simply adding a seasonal product, such as pumpkin spice soap, to your website or brick-and-mortar shelves is a great first step, you need to spend some additional time and energy on marketing this product Read more […]

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How to Get Return Customers

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Acquiring a new customer can be extremely expensive and time consuming. From awareness to purchase, the new customer journey is long and difficult. This is why it is so important to keep your existing customers happy and coming back purchase after purchase. While a great product is one way to get return customers, there are many other ways you can stay front of mind for your best customers and encourage them to choose your product over your competitors’. Send Follow Up Emails Email marketing Read more […]

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Three Ways to Sell More Products This Holiday Season

Packaged Soap

The holidays are quickly approaching, and, even though this year has been anything but typical, holidays will still be celebrated and gifts will still be given. As an online store owner, holiday season is an exciting time for you. You want to get in front of as many potential customers as possible and convince them to purchase your products as a gift. Here are three tips for selling more to both new and returning customers this holiday season.  1. Offer Incentives and Specials Holiday shopping Read more […]

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What, Exactly, Should I Charge for My Soap?

If you’re just starting out, or you’re reevaluating your soap business, there are certain questions you can’t avoid. Depending on which of these two you are, the most basic of questions can be asked a couple of ways: “What should I charge?” or “Am I charging the right price?” It Depends We’d love to have a rock-solid answer that would be perfect in all situations. But we don’t. We do have a great working price, based on product costs and shipping with consideration given to packaging and marketing, Read more […]

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Looking Organic Isn't So Easy Anymore

The sales of organic products – from beef to produce to soap – have been growing by double-digit percentages every year for over a decade. Projections have that trend continuing globally at least until 2020. Which is why so many producers who don’t actually make organic products want to look like they do. When asked by customers about using the word organic on their labeling, we’ve always had a fairly simple response. If you’re playing by the rules – as we do – there are all kinds of Read more […]

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Sodium Olivate and INCI Ingredient Names

This question has stumped a surprising number of people: What is sodium palmate? End the question with sodium cocoate or sodium olivate, and the circle of questions widens. Guesses and assumptions have been interesting. Most are convinced it’s nothing they want. The truth is, sodium palmate is simply another name for something most folks are much more familiar with: palm oil, specifically palm oil that’s been saponified into soap. Sodium palmate isn’t just another name, though. It’s the INCI name, Read more […]

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How to Be Part of Palm Oil's Sustainable Future

It’s been in the news for years. We’ve written several blogs, including one explaining why we use it and the most recent explaining why it’s no longer enough to “just say no” to palm oil produced on Indonesia and Malaysian plantations. We’ve worked with international NGO’s, including the Roundtable on Sustainable Palm Oil (RSPO), to establish connections between issue-oriented groups and small companies working toward the same goal. Concern from Beyond Borders  For America and Western Europe, Read more […]

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Tracking the Source of Vitamin E

Some products don’t have a lot of luck. Despite its healthful properties, and its longevity of use, Vitamin E has experienced a lot of public relations problems. Just over 10 years ago, news sources were reporting that Vitamin E did nothing positive, and in fact, “increased the risk of dying.” After the increased heart attack rumors were disproven, the next major report declared Vitamin E to be of no positive value – if not harmful still generally useless. A later report, also disproved, said Read more […]

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Marketing Your Soap – The Big Picture

Starting a business, or expanding an existing one, takes a lot of work. There is always something to do, and the list of things can seem endless. Who Do You Want to Be? Which is why the first step in marketing your soap is not what many might think. The first step doesn’t involve diving in and doing things. You need a plan, not just a business plan, but a marketing one. And before you have a plan, you need to have a vision, a big picture. Before you develop marketing materials and sales strategies, Read more […]

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If You're Fighting Them, It Helps to Know What Germs Are

Guilt is big in marketing. Just as cable TV ads will suggest you’re being selfish for not buying more insurance to cover “final expenses,” big soap companies will accuse you of not loving your family if you don’t buy the right product to protect them from the illness in the world. We’re not in the insurance business, or cable television, but we can tell you there is no one skincare product to make your family bullet-proof. There are products advertised as doing just that, but the truth is, they don’t Read more […]

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