Back to School Means Hand Washing is Even More Important

kids raising hands at school

There’s a good reason reminders about hand washing start showing up in the month before school resumes. “Washing hands,” according to the Center for Disease Control, “prevents illnesses and spread of infections to others.” The website KidsHealth puts it this way: “Good hand washing is the first line of defense against the spread of many illnesses — from the common cold to more serious infections, such as meningitis, bronchiolitis, the flu, hepatitis A, and many types …

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Pumpkin Spice Time of Year

Pumpkin spice promotion

We’re like most people. The holidays sneak up on us. The difference for us and our customers is the holidays arrive well before the leaves turn. In fact, for us, the holidays have been here since the beginning of August. Christmas and holiday events start as early as September for customers selling to stores, meaning their preparations have already begun, and in the case of our custom-soap clients, holiday soap is already in the works. It’s Back For the fourth year in …

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If You’re Fighting Them, It Helps to Know What Germs Are

Guilt is big in marketing. Just as cable TV ads will suggest you’re being selfish for not buying more insurance to cover “final expenses,” big soap companies will accuse you of not loving your family if you don’t buy the right product to protect them from the “germs” and illness in the world. We’re not in the insurance business, but we can tell you there is no one skincare product to make your family bullet-proof. There are products advertised as doing just that, but the …

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Private Label Insight: Don’t Give Your Secret Away

White Label Soap

We run across the evidence pretty frequently, customers using product photos and descriptions verbatim from our website for their private label products. If they ever ask, we advise against it. Strongly. Not that we don’t understand the reasoning behind using what we have. It makes perfect sense to use our pictures, our descriptions and our viewpoints. Content development is time-consuming, labor-intensive and it’s second nature to very few. On the other hand, Botanie …

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