Here’s the problem with America and palm oil. The disaster in Indonesia has been out of sight for so long, we’re years behind as a country and a culture. We’re still at the point where “Just Saying No” to palm oil is perceived as a principled position. It’s not.
The Dangers of Being Righteous From Afar
More than one of our customers has been criticized, recently, for using palm oil in their soaps. They use it, of course, because we do. But then, we’ve also heard from people who think using lye to make soap – which, incidentally, is how it’s made – “isn’t very organic.”
Misguided palm-oil criticism – failing to understand or be aware of the differences between sustainable and unsustainable palm oil – might be funny in the way that misinformation about trivial matters can be funny and silly. Palm oil isn’t trivial, though, and misinformation has real, negative consequences.
Some misinformation has come in the form of criticism affecting our customers’ businesses and reputations. Which is especially sad, since by using sustainable palm oil in the soaps we make, we’re including our customers in doing the right thing, being part of building a sustainable market and future, an alternative to the nightmare of Indonesia. The true victims of misinformation, though, are the people and future of that part of the world. “Just saying No” does nothing for them.
What “Just Saying No” Leaves Untouched.
Everything. “Just Saying No” doesn’t affect how many products contain palm oil. It doesn’t expose the producers referring to palm oil as vegetable oil or leaving it off ingredients labels altogether. It doesn’t alter rampant habitat or peat-forest destruction. It doesn’t save orangutans. It doesn’t restore palm plantations to indigenous family farms, and it doesn’t curb human trafficking or help the victims of human rights abuses. What it does is allow the appearance of concern and virtue thousands of miles away without the substance or the work.
What’s Still Possible
The truth is, it’s already too late for many things – for much of the peat forests, for many indigenous farms, significant portions of orangutan populations, and the victims of human trafficking. It’s not too late, though, to commit to building a different future, a sustainable one, to prevent the present from becoming the future. There needs to be awareness, then putting that awareness to work in the companies we choose to subsidize and who we align ourselves with. It has to be more than talk. The problem with “Just Saying No” is that’s what it’s become, just talk, and talk does nothing to solve the problem.