If You’re Fighting Them, It Helps to Know What Germs Are

Guilt is big in marketing. Just as cable TV ads will suggest you’re being selfish for not buying more insurance to cover “final expenses,” big soap companies will accuse you of not loving your family if you don’t buy the right product to protect them from the “germs” and illness in the world. We’re not in the insurance business, but we can tell you there is no one skincare product to make your family bullet-proof. There are products advertised as doing just that, but the …

Continue reading


Better Soap is Better for All of Us

Woman in mustard-colored sweater rinses antibacterial soap down the kitchen sink with water.

  We talk a lot with our customers, about a lot of things — how much soap to order, how to scent unscented Castile, what you can say on your label to take advantage of our organic status. One thing we don’t talk about enough, though, is the larger picture of organic soap.   Better Choices Soap that’s made to be compatible with our skin — compared to soap that’s detergent-based, mass-manufactured and made-to-sell — is always a better personal …

Continue reading