We’re like most people. The holidays sneak up on us. The difference for us and our customers is the holidays arrive well before the leaves turn. In fact, for us, the holidays have been here since the beginning of August. Christmas and holiday events start as early as September for customers selling to stores, meaning their preparations have already begun, and in the case of our custom-soap clients, holiday soap is already in the works. It’s Back For the fourth year in …
Guilt is big in marketing. Just as cable TV ads will suggest you’re being selfish for not buying more insurance to cover “final expenses,” big soap companies will accuse you of not loving your family if you don’t buy the right product to protect them from the “germs” and illness in the world. We’re not in the insurance business, but we can tell you there is no one skincare product to make your family bullet-proof. There are products advertised as doing just that, but the …
The benefit of staying in touch with our customers as we do is we’re hearing about it now. Customers are retooling their marketing and rethinking the blends they carry based on the changes they’re seeing in sales. And the change that is happening now is the entrance into the market of men.
We run across the evidence pretty frequently, customers using product photos and descriptions verbatim from our website for their private label products. If they ever ask, we advise against it. Strongly. Not that we don’t understand the reasoning behind using what we have. It makes perfect sense to use our pictures, our descriptions and our viewpoints. Content development is time-consuming, labor-intensive and it’s second nature to very few. On the other hand, Botanie …
Liquid castile is a wonder, which is why sales keep growing. Not only does it have lots of uses as it is, it can be other things entirely. Unlike bar soap, castile is a finished product that can still be changed. The most obvious change is adding scent. Less obvious is changing its consistency to turn it into products that can seem completely different.
Hi, Mukisa. Thanks for your comment. With the liquid soaps (...)
Great
Two questions: 1. Will the bars fit into the kraft soap (...)