The holiday season is considered to run from November to January, so if you have not begun preparing your soap business’ holiday campaign, you may want to do so as soon as possible. There are so many opportunities when it comes to building a creative promotional campaign for the holiday season. While all the moving parts may seem incredibly stressful, holiday promotions for soap businesses tend to bring great ROI and can even be fun to create and manage.
Promotional Dates to Focus on this Holiday Season
As mentioned, the holiday season spans over the course of a few months. However, there are a few key dates you may want to take note of. Some holiday dates you should keep an eye on for holiday promotional campaigns include:
- Black Friday – November 26, 2021
- Small Business Saturday – November 27, 2021
- Cyber Monday – November 29, 2021
- Giving Tuesday – November 30, 2021
- Free Shipping Day – December 14, 2021
Additionally, you may choose to run a campaign for a few days or weeks. For example, a “12 Days of Christmas” campaign where the promotion lasts each day leading up to Christmas. Similarly, you could also run an “8 Days of Hanukkah” promotion leading up to Hanukkah.
Holiday Campaign Ideas For Your Soap Business
Your competitors are probably gearing up for the holiday season, so it’s time for you to kick it into high gear. From pop-up shops to soap advent calendars, here are five ideas for a successful promotional holiday campaign for your soap business.
Attend an Event
As great as social media and digital marketing is for your business’ exposure, physical locations should not be overlooked when looking to increase your audience and generate new sales this holiday season. Instead of purchasing a brick-and-mortar commercial rental for your soap business, try applying to events and festivals as a vendor. The holiday season is filled with gatherings, parties, events, and more, so it’s a great time to gain physical exposure and grow your current customer base. You may also decide to create and host your own pop-up shop and sell your soaps there.
Meeting customers and potential clients face to face is a benefit we miss out on when we maintain our stores digitally. At a pop-up shop or event, you can witness first-hand how the customer interacts with each product. This information is extremely useful when it comes to auditing your product, general marketing strategy, and customer experience.
Create Bundles
Bundles are the perfect promotional item for the holiday season since small self-care items are popular gifts to give and receive. It would be a good idea to include any products with moisturizing properties since the winter leaves customers behind with dry skin. These bundles should contain at least 3-5 products. Mixing and matching our wholesale organic bar soaps, foaming soaps, and Castile soap makes for a bundle that any of your customers would be proud to sell! It’s important to ensure the products within the bundle work together cohesively and represent good value.
Charity Donation
Everyone loves to see others do good, especially around the holidays. With the gift-giving spirit in the air, there’s no better time to pass on the good fortune than the holiday season. If folks already love your product, they’ll love it even more when you’re dedicating part of your revenue to a cause or campaign the customer resonates with. Consider making the Giving Tuesday initiative part of your plan to give back to other causes and organizations.
Sell Gift Cards/Vouchers
Offering customers gift cards and vouchers during the holiday season is a great way to build brand awareness. The customer purchasing the gift card for someone else is already ensuring you’ll have another customer in the future. Although the transaction is technically already paid for when the gifted customer comes, the person could have potentially introduced your soap business to a new customer by gifting them the gift card or voucher.